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Exercising social networks in the purchase decision process

Author: Asif Khan

Since social media has become more ubiquitous in business processes following the dawn of the 21st century, studies have been conducted to evaluate how vital these networks have become in a company’s purchasing decision. Social media outlets have no doubt improved strategies regarding perception and communication when approaching decision makers and buyers, as a large proportion of the multimillion dollar budgets that marketers spend per year to promote their goods and services is spent on online campaigns. There are few dominant global networks but these are a major medium which companies have utilized in marketing their products and services.

What is procurement?

Author: Nick Ando

Agamemnon, sometime in the early 10th century BC, toured around Greece amassing the greatest army the world had ever known, in order to retrieve his beloved wife Helen from the Trojans. Agamemnon was conscious that he, alone, did not have the military capacity to take Troy, so he turned to the other Greeks cities to supply him with everything he needed.

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