Why are B2B services not free?

Author: Martin Kelly, CEO INNOVO

One of the most remarkable trends in B2C industries in the last 10 years is the increasing offer of more services for free. Why is this? How are these services financed? Why do B2B industries stick to traditional ‘paid for’ pricing models?

Fast free access to cash for UK businesses

Author: Martin Kelly, CEO INNOVO

This has to be one of the greatest secrets in business in the UK: free access to cash for businesses and it comes from the Government - fast! Many innovative businesses have to raise investment or get a loan to expand. Yet the vast majority are completely unaware of the availability of fast free cash directly from the Government for developing their innovative business!

Platform Revolution in the Consulting Industry

 Author: Martin Kelly, CEO, INNOVO

In 2013, the consulting industry itself was declared to be on the “cusp of disruption, according to Clayton M. Christensen, Wang and van Bever.[1] They pointed out that “Management consulting’s fundamental business model has not changed in more than 100 years” and that “disruption is inevitable.”

Uber-type platform expands procurement functions

 Author: Martin Kelly, CEO, INNOVO

Disruptive platforms like Apple, AirBnB and Uber have revolutionised B2C industries. Apple’s App Store is a platform which has opened up vast new horizons for software engineers to become App Developers. In 2015, there were 1.4 million Apps on the Apple platform which had cumulatively generated $25 billion for App Developers.

The big bang of the platform revolution

 Author: Martin Kelly, CEO, INNOVO

 We have seen companies like AirBnB, Facebook, Google and Uber grow unbelievably quickly. How have they done this?

 “In 2015, Uber the world’s biggest taxi company owns no vehicles, Facebook the world’s most popular media owner creates no content, Alibaba the most valuable retailer has no inventory, and AirBnB the world’s largest hotelier owns no real estate.”  Tom Goodwin, Sr. VP of Strategy, Havas Media

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