Author: Asif Khan
“...platform businesses, from [taxis to hotels and more], whose spectacular growth, abruptly upended their industries.” - Harvard Business Review, April 2016
Digital disruption is here. We can choose to ignore it or choose to embrace it; either way it’s impacting us all. Today, the speed of developments in disruptive technologies has a major influence on organisations globally and this is taking place at an exponential rate rather than a linear pace. Such examples include; Uber, Airbnb, Facebook & Apple all of whom who have disrupted their industries by storm. Albeit, these examples pertain to the realm of Business-to-Consumer (B2C), Business-to-Business (B2B) entities are also now being forced to rethink and to reinvent their business models to get the most out of their organisation due to disruption in their respective industries. This implementation of digital transformation has begun in two key areas of B2B; Increasing revenue and profits (Sales) and reducing operational costs (Procurement).